{% } %}

Home care in Traverse City, MI

  • 3191 Logan Valley Road
  • Traverse City, MI 49684

Meet Our Traverse City, MI Home Care Team

Compassion, integrity, family, excellence, trustworthiness, accountability, and diversity


John and Sharon Zimmerman - Owners

BrightStar Care Traverse CityJohn and Sharon Zimmerman are the owners of BrightStar Care of Northern Michigan. John spent most of his career in the health field first as a pharmaceutical representative and later as a district manager for several Fortune 100 companies in the Pharmaceutical Industry.  He has years of experience marketing products for Alzheimer’s, Parkinson’s, Incontinence, as well as extensive knowledge of IV antibiotics and chemo-therapeutic agents. John and Sharon are both from Central Illinois where John served as a Volunteer Fireman and as an EMT for nearly 20 years.  John was a Scoutmaster for 15 years, JFL football coach for 18 years, and served on many service organizations in his local community. Sharon worked as a bookkeeper for a local business, volunteered as a Cub Scout Leader, Girl Scout Leader, and served on the local School Board for nearly 20 years.  Sharon has served in Music and Liturgy ministry for over 20 years in Illinois, Wisconsin and northern Michigan.  In 2009 John and Sharon decided to start their own home care business in Traverse City, Michigan.  With aging parents living many hours away John and Sharon have experienced searching for care for their parents and understand the need for high quality, compassionate care for our aging population.  Their goal is to be just and generous employers and to provide the same level of care they would expect for their parents.  “We will not put someone in your home we would not put in our parent’s home.”

Dana Balcom - Director of Operations

Dana grew up assisting both her parents with their in-home businesses. Her mother owned an AFC home and her father owned a mechanic/body shop. She has been a business owner herself as a Subway Franchise owner of 2 locations here in Northern Michigan and currently as a Mini Storage owner for the last 15 years. It was a privilege to have both parents working from home and she learned a lot about life and work from watching them interact with both customers and clients.  

Cindy McGarry - Sales Manager

Cindy has been in the home care business for over 18 years.  Many of those years were spent caring for her mother with Alzheimer's while raising her family.  Caring for her mom lit the fuse for Cindy's vocation for elder care advocacy.  As a result, Cindy started an elder care and consulting business that focused on guiding families through the many decisions involved in creating a plan of care for their loved ones. Cindy relocated to Northern Michigan in 2018 and was delighted to take the position with BrightStar Care to continue forward in her vocation.  Cindy feels "blessed to work with an organization whose mission is to provide the highest standard of care to their clients and assist families in navigating through what can be a very overwhelming process."

Keren Bird, RN - Compliance Officer

Keren has been a nurse for 49 years.  She has been a school nurse, a midwife, a community health nurse, a trainer/educator for SOM Department of Mental Health, administrator, and director of nursing.  Keren also owned a flower shop with her husband for 11 years during her nursing career.  Keren began working with John and Sharon Zimmerman in 2010 and retired as the Director of Nursing  in 2014.  She liked working for BrightStar so much, she returned to work as the Clinical Compliance Officer.  "It is a joy and privilege to work with the BSNM team.  I am passionate about quality care for our clients, embracing BrightStar’s model to ensure that our clients get the best care possible and that our care team is well trained and supported in delivering on that promise."  

Rachel Taylor - Customer Care Coordinator

RTaylor-websitepicture.jpgBefore coming to BrightStar Care in 2019, Rachel was a homeschooling, stay-at-home Mom to five rambunctious boys.  During that time, she also cared for various family members and neighbors, including her aging Grandparents through the end of their lives.  Those experiences led Rachel to caring for people as a career.  She chose BrightStar Care because she wanted to work for a company with high standards and a reputation for providing excellent care. From a caregiver to a “caregiver to the caregivers” Rachel's goal has always been to set people up for success by giving them the tools and support they need to thrive, wherever they are in life’s journey.

Sondra Gee - Recruiter 

Sondra has worked for Brightstar Care since 2012, starting in the field as a caregiver.  She has had a variety of clients during her time with Brightstar.  Sondra joined the office staff in the role of Recruiter.  In her prior work life, she was in retail management and professional staffing/recruiting; this mixed with her years of caregiving bring a unique perspective to the job.  Sondra is also very active in her community and family.

Kelsey Zimmerman - National Accounts Manager

Kelsey has been with BrightStar Care since 2008. The daughter of John and Sharon, she started helping her parents out at the office during the summers while she was in college.  After graduating she started working at the office full-time to help organize skilled care referrals coming in from national accounts. She has a masters degree in pyschology that has allowed her to succeed in communicating with clients, case managers, and companies.  In 2018 she moved to Ohio with her husband and continues to work remotely to manage our infusion services, national accounts, and skilled account billing.

See our Director and Assistant Director of Nursing Bio

Questions about our team? Please contact us online or call our office at (231) 929-7827 and we'll be happy to answer them.