“A Higher Standard® isn't just what we deliver to clients. It's what we owe our people every single day."
As Senior Vice President of People & Communications for BrightStar Care®, Jessica York leads the strategy and execution behind the people and culture initiatives that power a growing national franchise network. She is responsible for talent acquisition, total rewards, employee experience, and enterprise communications with a focus on building an organization that delivers A Higher Standard® from the inside out.
Jessica brings a rare combination of human resources depth and communications instinct to the role. She has led her team through complex environments, including private equity acquisition, benefits transformation, and large-scale organizational change—always with an eye toward what BrightStar Care employees and franchise owners need to feel informed, valued, and equipped to do their best work.
Known for her directness, creativity, and commitment to simplicity, Jessica believes the best people strategies are ones that are easy to understand and built for the people they serve, not just the leaders who design them. She is passionate about leveraging technology and AI to raise the bar for what HR and communications teams can deliver, and she is committed to building a workforce that is both future-ready and deeply human.