November is a month of reflection, gratitude, and celebration — a time to honor those who dedicate themselves to service. This year, BrightStar Care of Lynchburg and Roanoke — proudly serving Central Virginia — is honored to sponsor the Roanoke Veterans Parade, one of the largest and most inspiring community events in the region.
The parade brings together thousands of veterans, families, local organizations, and community members to celebrate courage, sacrifice, and the enduring spirit of service. For BrightStar Care, this event is a meaningful opportunity to honor not only the heroes who have served in uniform, but also those who care for them — family members and professional caregivers alike who offer unwavering support every single day.
Why This Parade Matters
The Roanoke Veterans Parade is more than a procession of flags and floats — it’s a living testament to community, commitment, and connection. Veterans march with pride, families cheer, and the streets fill with gratitude and respect.
For our Lynchburg and Roanoke team, walking in this parade is a way to visibly show our dedication to supporting veterans, seniors, and the families who care for them — values that reflect everything we stand for at BrightStar Care.
Shining a Light on Caregivers
Behind every veteran is a network of support — loved ones, nurses, aides, and companions — who make countless sacrifices to ensure their well-being. BrightStar Care understands that care comes in many forms, and we're committed to recognizing those who give of themselves tirelessly, often without recognition.
By sponsoring this parade, we celebrate not just the veterans, but also the dedicated caregivers who walk beside them — often quietly, but always heroically — keeping the spirit of service alive in our communities.
What to Expect
This year’s parade promises to be bigger and more inspiring than ever. WSLS will be covering the event, highlighting the participants, floats, and heartfelt moments that make the day unforgettable.
BrightStar Care is also working on a special free commercial to spotlight the stories of veterans and caregivers — a tribute to their strength, resilience, and service. We’ll share it with the community as soon as it’s ready.
Expect laughter, tears, and a powerful sense of unity as we gather to honor those who serve and support.
Mark your calendar:
The 2025 Roanoke Veterans Parade takes place Saturday, November 8 at 11:00 AM in downtown Roanoke.
Join Us in Celebrating
We invite the community to be part of this meaningful day. Whether by attending the parade, cheering for veterans and caregivers along the route, or following our social media for live updates and photos — there are many ways to get involved.
If you know a veteran or a family caregiver who could use extra support this holiday season, reach out — our team is here to help with compassionate, personalized care.
The Roanoke Veterans Parade reminds us that service doesn’t end with the uniform — it lives on in every act of caregiving, every moment of support, and every display of gratitude. BrightStar Care is honored to walk in this parade, standing proudly beside the heroes and caregivers who inspire us every day.