Dean Ulizio

Dean Ulizio, Chief Strategy Officer

“We all look for a place where we can contribute our best efforts in areas that align with who we really are and the values we have — BrightStar Care does this, which is why I’ve been here for more than a decade. Our teams serve with passion and a commitment to continuous improvement.”

Currently serving as Chief Strategy Officer, Dean Ulizio initially joined BrightStar Care in 2006 as one of the first few franchise owners. After opening and operating offices in Denver and Boulder Colorado, Dean found many opportunities to collaborate on the evolution of the BrightStar Care model, including being the founder and chairperson for the Information Technology Committee and being elected as a charter member of the Franchise Advisory Council. BrightStar Care named Dean the 2007 Brand Advocate of the Year. 

In 2010 Dean accepted a position with BrightStar Franchising as Senior Vice President of Technology. Dean brought deep experience in software development, process design, product development and technology infrastructure from his previous experience at start-ups and Fortune 500 companies — including Andersen Consulting (now Accenture) and Level 3 Communications.

Today, Dean focuses on product development and innovation, strategic partnerships, and development of new brands such as BrightStar Senior Living and BrightStar Care Homes. Building upon his experience taking care of families and leveraging his insights as a former franchisee, he is passionate about working with the BrightStar network to establish BrightStar Care as America’s most trusted brand — one that delivers the highest standard of care.

Dean feels it is an honor to be trusted by families to care for their loved ones and fondly remembers the many great clients he served directly as a franchisee.  He particularly remembers when he stepped in for a caregiver with car trouble to get a client to a physician appointment one Friday afternoon. Knowing that the client didn’t have any family nearby, Dean took the client, a Veteran who had fought on Omaha Beach on D-Day, to his scheduled physician appointment. The routine visit turned into a trip to the hospital. By the time Dean safely delivered his client back home at 2:00 a.m. — with a stop on the way for a hamburger that the client requested —Dean was deeply touched by the privilege of being able to serve a man who served our country.

Dean knows from personal experience the impact BrightStar’s nurse lead personal care services can have on a client’s well being, and he continues to focus on ways that personal care can play a bigger role in the larger healthcare ecosystem as part of a more holistic care plan journey for each patient. Whether it’s a midnight hamburger or helping a grandmother navigate her days at home, Dean and the BrightStar Care team know that the little things mean a lot.